The State of Sudan Digital 2019 Report

The State of Sudan Digital o report for 2019 is now available for Free Download. We conducted surveys, interviews and experiments to understand usage and adoption of digital platforms within Sudan. The results offer valuable insights for entrepreneurs, small digital businesses and larger corporate trying to deliver on digital transformation. You can download your free copy of the report by filling in the form below.

Table of Contents:

About the Report

About the Authors

Executive Summary

Cultural Nuances

Use of Social Media

A Trusting Society

Entrepreneurialism as a Choice

Knowledge vs Applied Knowledge

Digital Landscape

Mobile OS

Laptops & Desktops

Tablet Usage

Smart Watch Usage

Second Screen Technologies

Ride Sharing Platforms

The Ride Sharing Landscape

All In The Experience

Fuel and Keeping The Economy Moving

The Future of Ridesharing

The Impending Rise of Ecommerce

Telecoms Entry to Ecommerce

The Impact of Ecommerce on The Economy

Banking Influence on Digital Usage

The Banked vs Unbanked

Proliferation of Digital Banking Via Merchants

App Usage

Food Delivery Services

Most Popular Platforms

Usage and the Future

The Entrepreneurial Environment

Shared Working Spaces

Investment Legislation & Investors

Social Media Landscape

Facebook Usage

Twitter Usage

Instagram Usage

LinkedIn Usage

WhatsApp Usage

The Growth of Digital Knowledge


Responsive Design

Display Advertising


Email Marketing

InApp Advertising

Digital Sentiment

Digital and the Economy

Companies Perspectives on Digital

The Future of Digital

Digital Spending

Websites and Apps Influence on Trust


References and Thanks


Digital Display Advertising in Sudan

As everyone knows, Google display advertising in Sudan isn’t possible. What most people don’t know is that it is possible! At Sudan Digital we have been conducting Paid digital display advertising for many months now and we’re now in a position to be able to offer it to the Sudanese market.

What is Display advertising?

Display advertising are the adverts you see on either a website, or in an app. For example if you open an app on your phone, sometimes you’ll see an advert pop up. This is display advertising.


What are the measures of Display Advertising?

There are a number of metrics you need to be aware of before embarking on display advertising:

Impressions: An impression is when your advert is shown to a user. The example would be, imagine that you bought and outdoor advert on Obeid Khatim Street. Every person who looked at that advert would count as an Impression. The difference in Digital advertising is that we can actually measure the number of impressions. For example Sudan Digital adverts in over 4,000 different apps have had 810,000 impressions over the past 30 days.

Clicks: This is the number of people who pressed on your advert and went to your website or facebook page or wherever you wanted them to go. The equivalent would be for the same advert on Obeid Khatim Street, how many people who saw the advert went to your store.

Click Through Rate (CTR): The click through rate is the percentage of people who clicked on your advert against the number of impressions you had. So for example, of Sudan Digital’s 810,000 impressions we had a click through rate of 0.40%. This means that 3240 people visited our website based on our adverts.

How much does it cost?

The beauty of Digital Advertising is that it costs whatever you want to spend. If you spend $10,000 per month you’ll get more impressions and more clicks than if you spend $1000 per month. We have a minimum monthly spend, and Sudan Digital’s management fee is based on a percentage of monthly spend.

How do we start?

If you’re interested in beginning a trial with digital display advertising, then click here to register your interested and we’ll contact you to explain the steps.

The State of Sudan Digital 2019

Earlier this year we undertook the first every analysis into the State of Sudan Digital. The reason we started the project was to understand the perceived value of digital marketing and usage of digital channels across Sudan, so that we can invest in The results astounded us, and you can download a free copy of the report here. What astonished us even more was the engagement in the report. We had over 4,000 downloads of the report, in 28 different countries. Our analysis shows that each report was shared to an average of 14 people (mostly through WhatsApp), and this has given us a readership of 56,000 people. What was even more impressive was the level of seniority of the readers and the companies, which downloaded the report. We had downloads from:

  1. McKinsey management team including the Managing Director of the Middle East
  2. CEOs of Major organizations in the US
  3. The US State Department
  4. Venture Capitalist firms
  5. Angel Investors
  6. Investment Bankers
  7. Senior members of Shell, Petronas, AIG, and countless other multinational companies

Given we did not market the report internationally, it is safe to say that we were incredibly happy with the results.

Now we are about to embark on The State of Digital 2019 with an anticipated launch date of February 2019. This year it will be bigger, better and with focused international distribution and PR. The objectives of this report are:

  1. To highlight the main trends in Digital Behavior in Sudan
  2. To give exposure to Sudanese startups in the digital space
  3. To offer data that can be used in an investment case for companies looking to invest in Sudan

The process begins in September, and we will be offering tiers of Sponsorship to help cover the cost of the report in the coming weeks. However, the report itself will, as always, be completely free to anyone who wishes to read it. If you would like to get involved, send us your details here and we’ll get back to you.

The State of Sudan Digital 2018

Sudan Digital is pleased to present the first Annual State of Sudan Digital for 2018. The aim of this report is to highlight the major trends and opportunities in the Sudanese Digital market. We have collated this report by collecting data from digital and physical surveys, interviews with leading Sudanese CXOs and third party reputable sources.

To download your free copy of this report, just fill in the form below and you’ll be redirected to the download page.