Digital Display Advertising in Sudan

As everyone knows, Google display advertising in Sudan isn’t possible. What most people don’t know is that it is possible! At Sudan Digital we have been conducting Paid digital display advertising for many months now and we’re now in a position to be able to offer it to the Sudanese market.

What is Display advertising?

Display advertising are the adverts you see on either a website, or in an app. For example if you open an app on your phone, sometimes you’ll see an advert pop up. This is display advertising.


What are the measures of Display Advertising?

There are a number of metrics you need to be aware of before embarking on display advertising:

Impressions: An impression is when your advert is shown to a user. The example would be, imagine that you bought and outdoor advert on Obeid Khatim Street. Every person who looked at that advert would count as an Impression. The difference in Digital advertising is that we can actually measure the number of impressions. For example Sudan Digital adverts in over 4,000 different apps have had 810,000 impressions over the past 30 days.

Clicks: This is the number of people who pressed on your advert and went to your website or facebook page or wherever you wanted them to go. The equivalent would be for the same advert on Obeid Khatim Street, how many people who saw the advert went to your store.

Click Through Rate (CTR): The click through rate is the percentage of people who clicked on your advert against the number of impressions you had. So for example, of Sudan Digital’s 810,000 impressions we had a click through rate of 0.40%. This means that 3240 people visited our website based on our adverts.

How much does it cost?

The beauty of Digital Advertising is that it costs whatever you want to spend. If you spend $10,000 per month you’ll get more impressions and more clicks than if you spend $1000 per month. We have a minimum monthly spend, and Sudan Digital’s management fee is based on a percentage of monthly spend.

How do we start?

If you’re interested in beginning a trial with digital display advertising, then click here to register your interested and we’ll contact you to explain the steps.

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